Persuading people to change their behavior is harder than convincing them to buy a product or service. Behavior is a complex thing and it doesn’t happen overnight. So how do you trigger someone to take action that will benefit himself/herself and the society? Community engagement can be a successful strategy for behavior change.
Three months ago, I gave birth to my firstborn. Everyone says that your life will change completely when you become a mother, but you don’t have a real idea of this new life until you’re experiencing it. Being the mom of Naëm is the most beautiful and overwhelming experience, and as an entrepreneur, I am still figuring out the balance between motherhood and entrepreneurship. (more…)
Most non-profit organizations face the same challenge of being highly dependent on financial contributions. These organizations have to move mountains with a limited budget. Follow these tips about cost-effective marketing strategies to achieve the goals of your organization. (more…)